Design Objective: Conceptualize a subscription box company that is unique and has a strong brand identity. Required marketing collateral components for the project include branding elements, identity material, packaging, social media presence, email marketing, and company website. Complete a digital marketing case study strategy plan that will help the business make the right decisions to be successful online.
Design Brief: To achieve an elegant brand a simplistic logo and deep red color tones were implemented into the brand design. Additional elements such as the soft textures of the velvet and patterns were created to further push the overall theme of the brand. The Velvet Grape achieves the marketing goals by following three marketing objectives: elegance, excitement, and experience. The voice of the company is elegant along with the box, branding, and internal collateral. Social media marketing focuses on exciting the company's target market while the box is an experience of bringing the winery to their home. Social media posts have been planned and scheduled for posting using the Hootsuite platform. This allows the brand to stay consistent when reaching their target audience for engagement.