Design Objective: The Winery and Brewery at Catawba Farms needs to design six new can labels for their home brewed line of craft beer flavors. They want the labels to be unique and tell a story.
Design Brief: Working as a team we designed six visually appealing, fun, and memorable labels for each flavor. Taking the leadership role, I scheduled deadlines, created the label concept, arranged the label layout, and designed three characters. These label designs were successful in standing out from the competition and fully meeting assigned requirements. Extra collateral that was created were; t-shirts, stickers, magnets, tap pull, coasters, and custom etched glasses.